The access of media, content, information, and social interactions are forever changed by the trio of big dubs (World Wide Web).
I'm not sure about what demographic you, the reader, fall into. With a few weeks devoted to research and control groups, i'm sure we can figure it out. Maybe even running a few analytic reports would solve this, but for now, generalizing this post seems the most optimal in my time crunch. I digress. Continuing my train of thought, with the big shopping seasons ending, we've come to realize a strong emerging, if not already present, market. The Internet Bargain Shopper.
When I'm sitting at home, or at the office, the last thing I want to do is get up and leave. I don't want to put on my pants(especially at the office), I don't want to grab my keys, and I don't want to drive down to the mall or store. I don't want to find parking, I don't want to risk dings in my doors, stand in line, and I don't want to walk through the halls of the building if I already know what I want to buy. And what if they are out of stock?
I do however want to see what the product looks like. I want to see what functions it has, and i want to see it in ratio to human hands, not doctored product photos.
Now how can I get all of the above into my hands? Simple. Online Video.
People today have more venues to have there voices heard. Blogging, Youtube, Twitter, Facebook, the Social Media World! And people want to share their opinions on everything from places to eat (Yelp) to things they bought.
Recently I wanted to purchase a Seiko Chronograph Black Stainless Watch. The first thing i did was google it. I saw the cheapest available price, went to that online store, and started looking at the photos. Nothing but beautifully rendered photos from Seiko. It defiantly looked amazing, but how many times have we bought something based on a picture yet the actual end result was far shy of the expectation?
So my next step was to go to Youtube. I type in the model and behold, eight videos with consumer reviews on the product. Now I get to see what this watch looks like, what functions it has, and how easy or hard it is to use.
I am convinced that as the years pass, and the population becomes populated with more internet savvy individuals, the sites dedicated to this approach will thrive, while those who deny this trend will fall.
Also consider that a timid buyer can easily click to purchase rather than putting an item away as they rethink the purchase while waiting in line.